Schema Markup Workflow
Estimated time: 8-12 minutes | Best for: Web developers, SEO specialists, and content creators who want to add structured data to their pages
Create the right schema markup for your site in six steps. Generate JSON-LD structured data for the most common schema types — Article, FAQ, Product, Local Business, Organization, and Breadcrumb — then validate and embed it in your pages.
Step-by-Step Tools
Schema Markup Generator
Generate JSON-LD structured data for 15+ schema types. Start here for most structured data needs.
FAQ Schema Generator
Generate FAQPage JSON-LD for your frequently asked questions sections.
Local Business Schema Generator
Generate LocalBusiness JSON-LD for brick-and-mortar businesses with hours and contact info.
Article Schema Generator
Generate Article, BlogPosting, or NewsArticle JSON-LD for publishers and bloggers.
Product Schema Generator
Generate Product JSON-LD with offers, prices, ratings, and reviews.
Breadcrumb Schema Generator
Generate BreadcrumbList JSON-LD for structured navigation markup.
How This Workflow Works
Structured data helps search engines understand your content and can enable rich results like star ratings, FAQ accordions, and breadcrumb paths in search results. This workflow guides you through selecting and generating the right schema types for your specific pages.
Each step targets a different schema type, from the broad Schema Markup Generator (15+ types) to specialized generators for FAQ, Local Business, Article, Product, and Breadcrumb. The workflow is modular — use all six steps for a complete site, or pick only the schema types relevant to your page.
All generators produce valid JSON-LD that you can copy and paste directly into your page's
section. After generating, validate your markup using Google's Rich Results Test. The entire workflow takes 8–12 minutes and requires no schema knowledge — just fill in the form fields and copy the output.Frequently Asked Questions
Do I need to use all six schema types on one page?
No — use only the schema types relevant to the page. A blog post might use Article + Breadcrumb, while a product page uses Product + Breadcrumb + Organization. The workflow shows you all available types so you can pick what applies.
Where should I place JSON-LD schema in my HTML?
Place JSON-LD script blocks in the
section of your page. You can include multiple script blocks — one per schema type. Google processes them all and builds a composite understanding of your page.How do I know if my schema is working?
After adding the JSON-LD to your page, validate it using Google's Rich Results Test tool (free). It shows which rich results are eligible and flags any errors.
Can I use the same schema across multiple pages?
Some schemas are site-wide (Organization), while others should be page-specific (Article, Product, FAQ). Organization schema typically goes on your homepage or about page.
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