Organization Schema Generator
Generate Organization JSON-LD markup for your business or brand. Include logo, contact details, social profiles, founder info, and founding date — with real-time preview and one-click copy.
Organization Details
Use a high-resolution logo (at least 112×112px for Google).
Contact Information
Social Profiles & History
JSON-LD Output
// Fill in your organization details to generate schema
Why Organization Schema Matters
Organization schema helps Google build a knowledge graph entry for your business. It can enable a knowledge panel, brand logo display in search results, and improved brand visibility across Google services.
Knowledge Panel
Accurate Organization Schema increases your chances of getting a knowledge panel in Google search results, displaying your brand logo, description, and key facts prominently.
Social Profile Verification
Including social profile URLs in the sameAs field helps Google verify your organization's identity across platforms, strengthening your brand's credibility.
Contact Information in Search
Phone numbers and email addresses in your schema can appear directly in search results, making it easier for customers to contact you without visiting your site.
Best Practices
- Use a clear, square logo image (at least 112×112px) in PNG or JPEG format.
- Include as many social profiles as possible — Google cross-references them for verification.
- If your organization has a Wikipedia or Wikidata entry, include that URL in the sameAs array.
- Match the organization name exactly as it appears on your website and social profiles.
- Use international phone format (+1-555-0123) for telephone numbers.
- Keep your schema up to date whenever your contact details or social profiles change.
- Test your markup with Google's Rich Results Test after implementation.
Frequently Asked Questions
What is Organization Schema?
Organization Schema is a type of structured data markup (JSON-LD format) that you add to your website to help search engines understand your business details — name, logo, contact information, social profiles, and more. It can enable a knowledge panel in Google search results and improve your brand's visibility across Google services.
Does Organization Schema help with SEO?
Yes. Organization Schema helps Google build a knowledge graph entry for your business. While it's not a direct ranking factor, it can improve your search appearance with rich results like a knowledge panel, brand logo display, and enhanced business information. This can lead to higher click-through rates and improved brand credibility.
What fields should I include in Organization Schema?
At minimum, include name and URL. For best results, add your logo URL (at least 112×112px), phone number with international dialing code, email address, all major social profile URLs (Facebook, Twitter/X, LinkedIn, Instagram, YouTube, etc.), founder name(s), and founding date. Google cross-references social profiles to verify your organization's identity.
Where do I put Organization Schema on my website?
Place the generated JSON-LD script tag in the <head> section of your website's homepage or contact page. If you use a CMS like WordPress, you can add it via a plugin (e.g., Yoast SEO, Rank Math, or a custom code plugin) or directly in your theme's header.php file. Google recommends placing it on every page if it's your main organization markup.
How is Organization Schema different from LocalBusiness Schema?
Organization Schema is for any type of organization — online businesses, non-profits, corporations, and brands. LocalBusiness Schema is a more specific subtype that includes physical location details like address, opening hours, and price range. If your business has a physical storefront, use LocalBusiness Schema instead. If you're an online-only business, use Organization Schema. You can also use both if appropriate.
What size should my organization logo be for Google?
Google recommends a logo image that is at least 112×112 pixels. For best results, use a square or nearly-square image in PNG or JPEG format. The logo should be clearly visible and match what visitors see on your website. Avoid text-heavy images or logos with transparent backgrounds that might not render well in Google's knowledge panel.
Can I have multiple contact points in Organization Schema?
Yes, you can define multiple contact points for different departments (sales, support, billing, etc.). Each contact point should have its own @type: ContactPoint with the appropriate contactType. Our generator currently supports one contact point, but you can easily extend the generated JSON by adding more contactPoint entries manually following the same structure.
Does Google use Organization Schema for knowledge panels?
Yes. Organization Schema is one of the primary sources Google uses to populate knowledge panels for brands and companies. Google cross-references the information in your schema with other sources like Wikipedia, Wikidata, and social profiles. Including accurate, matching information across all these sources increases the likelihood of getting a knowledge panel.
How do I test my Organization Schema markup?
You can use Google's Rich Results Test (search.google.com/test/rich-results), the Schema Markup Validator (validator.schema.org), or our own Schema Markup Validator tool. Paste your JSON-LD code into any of these tools to check for errors and see how Google might interpret your organization data.