Free Schema & Structured Data Tools
Generate valid JSON-LD structured data for the most common schema types. Copy and paste directly into your page head — no schema knowledge required.
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⚡ Schema Markup Workflow
Not sure which schema your page needs? Follow the guided Schema Markup Workflow: choose your page type, generate the right markup, validate it, and embed it correctly — all in the right order.
Start Schema Markup Workflow →Frequently Asked Questions
What is schema markup and why do I need it?
Schema markup (structured data) is a standardized vocabulary added to your HTML that helps search engines understand your content. Implementing schema can enable rich results — like star ratings, FAQ accordions, and breadcrumb paths — that can boost click-through rates and organic visibility.
What's the difference between JSON-LD and microdata?
JSON-LD (JavaScript Object Notation for Linked Data) is Google's recommended format: it's a standalone script block that doesn't require modifying your HTML. Microdata is inline attributes within your HTML elements. Our tools generate JSON-LD because it's easier to implement, maintain, and validate.
Do I need different schema types for different pages?
Yes — you should use the most specific schema type for each page: LocalBusiness for your location page, Article for blog posts, Product for product pages, FAQPage for Q&A content, and Organization on your home or about page.
How do I test my schema markup after generating it?
Copy the JSON-LD output from our generator and add it to your page's <head> section. Then validate it using Google's Rich Results Test or Schema.org's validator. All our generators produce valid, standards-compliant JSON-LD.
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