NAP Formatter

Create one clean version of your business name, address, phone number, website, and LocalBusiness schema so you can reuse it consistently across your site and listings.

Business Information

Why consistent business information matters

Consistent business details make it easier for customers, directories, maps, and search systems to understand the same business information. Use this tool to avoid copy/paste mistakes and keep your website, listings, and schema aligned.

  • One source of truth:Reuse the same name, address, phone, and website details wherever the business appears.
  • Cleaner schema:Generate LocalBusiness JSON-LD that matches the visible information you publish.
  • Better user experience:Standardized phone and address formats make contact details easier to copy, call, and verify.

How to Use the NAP Formatter

  1. Enter your business details — Fill in your business name, address, phone, and website.
  2. Use the example button — Click "Load Example" to see sample data and how the tool works.
  3. Choose your format — Copy plain text for directory listings, HTML for your website footer, or JSON-LD for schema markup.
  4. Stay consistent — Use the same exact formatting everywhere your business appears online.
  5. Export and save — Download your NAP data as a .txt file or JSON-LD schema for reuse.

Understanding Local Business Schema

The JSON-LD output from this tool creates a LocalBusiness schema.org type with a nested PostalAddress. This structured data tells search engines:

  • Your business name and category
  • Your exact physical address components
  • Your phone number with click-to-call capability
  • Your website URL

Schema markup is not a direct ranking factor, but it can help compatible systems understand business details when it matches visible page content and current guidelines.

Frequently Asked Questions

NAP stands for name, address, and phone number. It is the core contact information customers, directories, maps, and search systems use to identify a local business.
Consistent business details reduce copy/paste mistakes and make it easier for customers and online listings to refer to the same business information. Use one clean version across your website, listings, and schema markup.
LocalBusiness JSON-LD can help compatible systems understand your business details when the markup matches visible information on the page. Validate the final markup before publishing.
The most widely accepted phone format for US businesses is (555) 123-4567 for display purposes, and +15551234567 for schema markup. Always include your area code. For international businesses, use the full international format: +44 20 7946 0958. Consistency matters more than any single format — once you choose a format, use it everywhere.
Use the USPS standard format for US addresses: Street number and name first, then suite/unit number on the same line (use "Suite" not "Ste" in visible text, though both are acceptable). City, state abbreviation, and ZIP code on the same line. For example: 123 Main Street, Suite 100, Austin, TX 73301. Avoid abbreviations in visible text but use them in schema markup if needed for consistency.
Yes, your business name should be identical across your website, Google Business Profile, and all directory listings. Google uses business name matching as a key citation signal. However, Google may truncate or modify very long names. Keep your business name under 75 characters for best results. If you operate a DBA (Doing Business As), use that name consistently everywhere.
Inconsistent NAP data creates citation confusion for search engines. You may experience: lower local pack rankings, Google not displaying your knowledge panel, duplicate Google Business Profile listings, reduced trust signals, and ultimately fewer phone calls and visits. Search engines may even merge your business with a similarly named one, creating reputation risks. Regular NAP audits are essential for maintaining local search performance.
Yes — each business location should have its own unique page with its own NAP data and LocalBusiness schema. Never use the same phone number or address for different locations. Create separate location pages (e.g., /locations/downtown-boston/) with unique content, unique schema, and unique NAP data. Google expects each physical location to have a distinct online presence with its own citation signals.
Reviewed Jun 2026 · Sources and limitations

Review details: 2026-06-10 · Marc LaClear · v1.0

Reference sources:

Known limits:

  • Checks are based on publicly fetchable HTML, response headers, and browser-side input. They do not use private Google Search Console, analytics, or ranking data.
  • Scores and warnings are diagnostic aids, not guarantees of ranking improvement or Google indexation.
  • Pages blocked by robots.txt, login walls, bot protection, heavy JavaScript, or network timeouts may return incomplete results.
  • Validate critical fixes with official Google tools such as Search Console, Rich Results Test, Lighthouse, and your own crawl data.

Report an issue with this tool